How Much Does It Cost to Build An App Like Kayo Sports in Australia?

Imagine launching the next big thing in Australian sports streaming—a platform that outperforms Kayo Sports, capturing the hearts of millions of sports fans across the country. As an Australian business or entrepreneur, you’re on the verge of tapping into a booming market, with Kayo’s success proving the demand for high-quality, sports-focused streaming apps.

The Australian sports streaming platform market generated a revenue of USD 580.0 million in 2024 and is expected to reach USD 1,205.6 million by 2030. (Source: Grand View Research)

But the burning question remains: how much will it cost to build an app like Kayo Sports in Australia?

At Appinventiv, we specialize in turning your vision into reality with cutting-edge tech solutions. In this article, we’ll break down the cost to build an app like Kayo Sports in Australia, key considerations like hidden costs, and strategies to optimize development costs. You’ll also explore a step-by-step process for sports streaming app development and why partnering with us is your ticket to dominating the sports streaming industry.

A Glimpse into Kayo Sports’ Australian Success Story

Kayo’s triumph lies in its sophisticated platform, offering an unparalleled viewing experience. Users can seamlessly navigate a vast array of live and on-demand sports content, ranging from popular Australian codes such as AFL and NRL to international giants like Formula 1, the NBA, and the Premier League.

The app’s intuitive interface provides easy access to various sports, leagues, and events, making it a comprehensive solution for every sports enthusiast.

Kayo Sports’ success in the Australian market is evident from its impressive figures and growing subscriber base. As of September 30, 2024, Kayo reached 1.511 million subscribers, with 1.499 million being paid subscribers, marking a 7% year-on-year increase.

The platform frequently breaks its own streaming records, with recent blockbuster weekends clocking over 879 million minutes streamed across a single weekend, driven by major events such as the Australian Grand Prix, AFL Grand Final, and NRL. [Source: MediaWeek]

Features that define Kayo’s market leadership include its revolutionary:

1. Multi-View, allowing users to watch up to four live streams simultaneously.
2. Key Moments for quickly jumping to highlights.
3. No Spoilers” feature, ensuring fans can watch replays without prior knowledge of outcomes.

It also offers interactive stats, Kayo Minis (condensed replays), and personalized recommendations, all designed to enhance user engagement and cater to diverse viewing preferences.

This expanding sector presents a golden opportunity for businesses aiming to carve out their niche in the digital sports world. Investing in sports streaming app development similar to Kayo can provide substantial returns, making it a wise move for businesses looking to capitalize on the booming digital content trend.

However, understanding the cost to build an app like Kayo Sports in Australia requires careful consideration of multiple factors, including development complexity, licensing requirements, and ongoing operational expenses.

How Much Does it Cost to Build an App Like Kayo Sports?

When evaluating the cost to build an app like Kayo Sports in Australia, it’s essential to understand that developing a complex sports streaming app requires a substantial investment, with development costs ranging from AUD 45,000 to over AUD 750,000 (approximately USD 30,000 to over USD 500,000).

To simplify your understanding of the potential costs, here’s a formula you can use:

App Development Cost = Total Development Hours x Hourly Rate of Developers

This formula highlights that the cost is directly proportional to the time developers spend on the project and their hourly charges, which can vary significantly based on location and expertise (e.g., Australian developers typically charge higher rates than offshore teams). Additionally, legal compliances in sports app development must be factored into both time and cost calculations.

Must Read: How Much Does It Cost to Develop a Mobile App in Australia?

Before diving into specific costs, it’s essential to understand that sports streaming app development follows a structured approach with distinct phases, each requiring specialized expertise and investment.

Breakdown of Costs by App Complexity

Below is a detailed breakdown of the costs for developing an OTT sports streaming app at different levels of complexity, with strategies to optimize expenses.

Minimum Viable Product (MVP)

These types of apps incorporate core streaming functionalities and basic features, such as live streaming, basic user profiles, and single-platform support (e.g., iOS or Android).

Moderate App

These Apps comprise advanced functionalities, such as multi-view, personalized dashboards, multi-platform support (iOS, Android, Web), and some Smart TV integration.

Enterprise-Grade App

These are highly scalable platforms with suites of advanced features, including real-time analytics, AI-driven recommendations, and global multi-region support.

Breakdown of Costs by Development Stages

Below is a detailed breakdown of the costs involved in developing an OTT sports streaming app, with strategies to optimize expenses for each phase.

Research Stage

Understanding the OTT video streaming sports app development cost landscape is crucial for laying a solid foundation and ensuring the app addresses a real market demand. Over 2–4 weeks, this stage involves in-depth research and defining core functionalities to ensure the app aligns with the target audience’s expectations.

Designing Stage

The video streaming sports app development cost in Australia at this stage reflects the need for specialized design expertise in the local market. The design phase, spanning 1–2 months, focuses on crafting an intuitive and engaging user experience that brings the app’s vision to life, prioritizing features like Multi-View and personalized dashboards for sports fans.

Development Stage

The OTT sports streaming platform development phase, lasting 3–9 months, is where the app takes shape. Backend and frontend development, integrations, server setups, and more, with a focus on delivering a seamless live streaming experience tailored to sports audiences.

Testing Stage

The Kayo Sports app development cost at this stage reflects the complexity of testing multi-view streaming and integrating real-time sports data. The testing phase, conducted over 1–2 months, ensures the app is reliable, user-friendly, and capable of handling real-world demands, such as live sports streaming.

Bonus Read: Mobile App Testing Strategies That Appinventiv Follows

Deployment

The deployment phase, which is completed in approximately one month, prepares the app for launch. It’s the final push to make the app publicly accessible. This stage involves launching the app on app stores (Apple App Store, Google Play Store) to ensure a smooth rollout and immediate accessibility to users.

Maintenance

Understanding the ongoing costs to build a similar app, such as Kayo Sports, includes these critical maintenance expenses for managing streaming infrastructure and content updates. The maintenance phase is an ongoing effort to keep the app competitive and secure. Regular bug fixes and performance optimizations, maintaining a high-quality streaming experience.

Let’s dive deeper and move forward to explore the factors that can significantly influence the cost to develop an app like Kayo Sports in one way or another.

Factors Affecting the Cost of OTT Sports App Development

Several key factors can influence the cost to build an app like Kayo Sports in Australia. An app like Kayo Sports in Australia can be influenced by several key factors. Understanding the technical corners of sports streaming app development can help you better estimate the financial investment required and plan your project accordingly.

Feature Complexity

The more complex the features you want to include, such as live streaming capabilities, multi-camera angles, real-time statistics, or AI-based content recommendations, the higher the development cost due to the increased time and expertise required.

App Scalability

If you intend for your app to handle large volumes of concurrent streamers and users from the outset, developing a scalable system with robust CDN infrastructure and load balancing will require more resources and advanced technologies, which will significantly impact the cost of OTT video streaming sports app development.

Customization Level

Custom-built solutions tailored to specific sports content needs or unique viewing experiences can significantly impact the Kayo Sports app development cost compared to standard off-the-shelf streaming components, particularly when implementing signature features like Multi-View and Key Moments.

Integration with Existing Systems

OTT sports streaming platform development requires seamless integration with existing content management systems, sports data feeds, broadcasting equipment, and customer management solutions. This integration can be complex and add to the overall costs, especially if the existing systems use different technology standards or require custom application programming interfaces (APIs).

For a more comprehensive read, click OTT App Development Costs

Security Measures

Implementing advanced security protocols to protect user data, prevent content piracy through DRM (Digital Rights Management), and secure payment processing adds significant complexity to the video streaming sports app development cost in Australia. Sports streaming apps require particularly robust anti-piracy measures due to strict local broadcasting regulations.

UI/UX Design

A highly intuitive and engaging user interface that provides seamless navigation between live and on-demand content, easy channel switching, and optimized viewing experiences across different screen sizes requires skilled designers and extensive prototyping, which can significantly impact the cost to build a similar app like Kayo Sports.

Suggested Read: Cost to Design A Mobile App

Multiple Platform Support

Implementing comprehensive features of a video streaming app like Kayo Sports across multiple platforms, including iOS, Android, smart TVs, web browsers, and streaming devices (such as Apple TV and Chromecast), involves additional design and development efforts, which can significantly increase the overall development costs.

Content Delivery Network (CDN) Infrastructure

When you create an app like Kayo Sports in Australia, a robust CDN infrastructure becomes essential to ensure smooth playback across the country’s diverse geographic regions, which adds ongoing operational costs that should be factored into the development budget.

Marketing and Launch Strategy

Effective marketing campaigns and launch strategies, essential for competing in Australia’s competitive sports streaming market, require investment in promotional activities, partnerships with sports organizations, and user acquisition campaigns, which should be factored into the overall budget.

Kayo Sports App Development: Detailed Tech Stack Cost Breakdown

We’re talking about sophisticated streaming infrastructure that handles millions of concurrent users during major sporting events, such as the AFL Grand Final. The tech stack alone can make or break your platform’s success.

Must Read: How to Create A Video Streaming App like Netflix

Mobile Development Costs

When evaluating the Kayo Sports app development cost, mobile platform selection becomes crucial for delivering the premium experience Australian sports fans expect.

Tip: If you’re targeting premium Australian sports fans, go native. The performance difference during live AFL or NRL streaming is noticeable, and your users will thank you for it.

For Android App Development Cost, Read Here: Android App Development Cost

Video Streaming Infrastructure

Here’s where the OTT video streaming sports app development cost becomes substantial, but this infrastructure is absolutely critical:

Pro Tip: Don’t skimp on CDN investment when you create an app like Kayo Sports in Australia. The country’s geography is challenging, and you need edge servers in Sydney, Melbourne, and Brisbane at a minimum. Remember that buffering during a State of Origin match will kill your reputation faster than a dropped pass.

Backend Architecture Investment

The backbone of successful OTT sports streaming platform development lies in a robust backend architecture that can handle millions of concurrent users during peak sporting events.

Database and Storage Solutions

Choosing the right database architecture is crucial for managing the video streaming sports app development cost in Australia while ensuring optimal performance during peak usage periods like the AFL Grand Finals.

Advanced Features That Differentiate Your Platform

When it comes to setting your sports streaming platform apart, advanced features like Multi-View Streaming, which is Kayo’s standout offering, and AI-powered personalization engines play a pivotal role. These sophisticated capabilities not only enhance user engagement but also come with significant technical demands and investment. Let’s break down their core components, technologies, and associated costs.

Recommended Read: Live Streaming App Development Cost

Multi-View Streaming (Kayo’s Signature Feature)

This is where Kayo really shines, and honestly, it’s technically challenging:

AI-Powered Personalization Engine

Hidden App Development Costs and Why They Matter

While the core development costs like design, coding, and testing are straightforward, it’s the unexpected expenses that can significantly impact the overall cost to build an app like Kayo Sports in Australia.

Content Licensing and Rights

Kayo Sports streams over 50 sports, from AFL to NBA, thanks to partnerships with Fox Sports, ESPN, and Racing.com. Securing similar content rights represents a massive component of the total OTT video streaming sports app development cost that many overlook.

• What’s the Deal? You’ll need to negotiate licensing agreements with sports leagues (e.g., AFL, NRL, Cricket Australia) or broadcasters. These deals are pricey and often involve annual renewals.
• Why It’s Hidden: Licensing costs vary wildly based on the sport, region, and exclusivity. For example, securing AFL or NRL rights can cost millions, while niche sports like netball might be cheaper but still significant.
• Cost Impact: Annual licensing fees can range from USD 10,000 to USD 100,000+ (AUD 15,000 to AUD 150,000+) for smaller sports to millions for major leagues.

“Content rights are the lifeblood of sports streaming apps, but they’re also the biggest budget wildcard.” – Darren Werner, Head of Marketing at Kayo Sports.

Compliance and Security

Australia has strict regulations around data privacy (e.g., Australian Privacy Principles) and gambling ads, as Kayo learned after a 2022 fine for breaching advertising rules. Security for user data and payments is non-negotiable. [Source: IAG]

• What’s the Deal? You’ll need encryption (e.g., SSL/TLS), GDPR/CCPA compliance for international users, and adherence to local broadcasting rules. Payment gateways like Stripe require PCI DSS compliance.
• Why It’s Hidden: Many underestimate the cost of legal consultations, audits, and security tools needed to meet these standards, especially for a streaming app handling sensitive user data.
• Cost Impact: Initial compliance setup costs range from USD 5,000 to USD 20,000 (AUD 7,500 to AUD 30,000), with ongoing audits and security updates adding USD 1,000 to USD 5,000 per month (AUD 1,500 to AUD 7,500 per month).

Device Compatibility and Updates

Kayo supports a wide range of devices, including iOS, Android, Smart TVs, and Chromecast. Still, it faces issues with compatibility updates, as seen with user complaints about Android TV and Xbox support. Your app will require ongoing updates to remain compatible.

• What’s the Deal? Developing for multiple platforms (iOS, Android, web, and Smart TVs) and maintaining compatibility with OS updates (e.g., iOS 15.0+ for Kayo) requires continuous effort.
• Why It’s Hidden: Initial development budgets often cover one or two platforms, but supporting Smart TVs, gaming consoles, and frequent OS updates adds up fast.
• Cost Impact: Initial multi-platform development costs USD 10,000–50,000 (AUD 15,000–75,000), with ongoing updates costing USD 1,000–5,000 per month (AUD 1,500–7,500 per month).

Ways to Make Your Sports Streaming App Better Than Kayo Sports

To outshine Kayo Sports, known for its standout features of video streaming app like Kayo Sports, such as Multi-View and Key Moments, your platform must pioneer immersive experiences, hyper-personalized engagement, and unmatched content quality. This section unveils forward-thinking strategies—unexplored by competitors—that leverage cutting-edge technologies and fan-centric design to redefine sports streaming for Australian and global audiences, while addressing legal compliances in sports app development.

Hyper-Personalization: Elevating Fan-Centric Experiences

Kayo’s recommendation system is effective, but hyper-personalization takes user engagement to new heights by anticipating individual preferences in real time. Here’s how to set your platform apart:

• Deliver a personalized sports experience by combining customizable dashboards, precision alerts, and AI-driven content. Let users design their home screens with widgets for favorite teams using a GraphQL-powered CMS. Send real-time, context-aware notifications—like a player’s try or century—via AWS SNS, compliant with Australia’s Privacy Act. Boost engagement by up to 25% with a “For You” feed of AI-generated highlights using models like LLaMA or AWS Bedrock.

Strategic Insight: Ensure legal compliances in sports app development by adhering to Australia’s Privacy Act for user data handling in notifications and AI content feeds. Use Kafka for real-time data pipelines to deliver personalized content seamlessly, reducing churn through tailored fan experiences.

Immersive & Interactive Viewing: Redefining the Fan Experience

The features of video streaming app like Kayo Sports, such as Multi-View, set a high bar, but immersive and interactive technologies can push engagement further. Here’s how to innovate:

• Enhance fan immersion with AR, VR, and real-time interactivity. Use ARKit and ARCore to overlay live stats, player heatmaps, or virtual scoreboards during matches—like sprint distances in an NRL game—directly onto the stream. Deliver lightweight VR experiences via WebXR, offering features like virtual grandstand views at the Australian Open or in-car Supercars POVs for premium users.

Pro Tip: Roll out AR enhancements first, as they’re more accessible than VR and can be scaled incrementally. Ensure legal compliances in sports app development by securing data rights for real-time stats used in AR overlays, aligning with Australian copyright laws.

Superior Content Quality & Accessibility: Raising the Bar

Kayo’s 4K streaming is a benchmark, but consistency and accessibility can be further enhanced to deliver an even superior experience. Here’s how to excel:

• Deliver a seamless viewing experience with high-quality streaming, flexible audio, and offline access. Stream sports in true 4K with HDR10+ and 60fps using AV1 encoding and AWS Elemental for smooth playback—even in regional Australia. Offer multi-commentary audio tracks via WebRTC, including home/away commentary, expert insights, or multilingual options like Hindi for cricket.

Strategic Insight: AV1 encoding reduces CDN costs by up to 30%, critical for Australia’s dispersed population. Ensure legal compliances in sports app development by securing licensing for multilingual commentary and DRM-protected offline content.

Gamification & Predictive Play: Boosting Retention

Gamification transforms passive viewing into active participation, driving user retention. Here’s how to integrate engaging, compliant features:

• Boost fan interaction with predictions, fantasy play, and real-time rewards. Let users make match or player predictions—like “Will Max Verstappen lead lap 10?”—processed serverlessly via AWS Lambda and DynamoDB. Offer lightweight fantasy leagues built on real-time stats, avoiding cash prizes to comply with Australia’s Interactive Gambling Act.

Pro Tip: Engage legal consultants to ensure legal compliances in sports app development, particularly for predictive play, by focusing on skill-based rewards to avoid gambling classifications. DynamoDB ensures scalable prediction handling during high-traffic events, such as the State of Origin.

By integrating these innovative features of video streaming app like Kayo Sports with a robust tech stack and legal diligence, your platform can redefine sports streaming and eclipse Kayo’s offerings.

How Appinventiv Can Help You in Developing A Sports Streaming App

Building a sophisticated sports streaming app, such as Kayo Sports, especially with ambitions to surpass its current offerings, requires a development partner with deep technical expertise, a proven track record in complex streaming solutions, and a comprehensive understanding of the Australian market. As a leading mobile application development company in Brisbane, Appinventiv is exceptionally positioned to be that partner. Our team brings a blend of innovative thinking, robust engineering capabilities, and a user-centric design approach, all of which are essential for creating an engaging and scalable sports streaming platform.

• Local Expertise: Based in Brisbane, we understand Australian sports culture and fan expectations, from AFL to cricket, ensuring your app resonates with local audiences.
• Global Scale: With 1,000+ successful projects, including AI-driven platforms like Vyrb, we bring world-class engineering to your doorstep.
• Innovation-Driven: Our R&D labs explore emerging tech like generative AI and WebXR, positioning your app as a market leader.

Ready to build a sports streaming app that outshines Kayo Sports? Contact Appinventiv for a personalized consultation and a detailed cost estimate tailored to your specific needs and vision. Let’s create the ultimate fan experience together!

Ready to build the ultimate sports streaming experience? Contact Appinventiv today for a personalized consultation and a detailed cost estimate for your Kayo Sports-like app!

Frequently Asked Questions (FAQs)

Q. How much money does an app like Kayo Sports make?

A. Kayo Sports generates substantial revenue primarily through its subscriber base, with paid subscribers reaching nearly 1.5 million as of late 2024. While specific Kayo-only revenue figures aren’t always public, the Foxtel Group (Kayo’s parent company) reported significant increases in streaming subscription and advertising revenues, with streaming now contributing over 40% of their total advertising income. This indicates a robust multi-stream revenue model, where subscription fees form the core, supplemented by growing digital advertising.

Q. What features affect the cost of an app like Kayo Sports?

A. The cost of an app like Kayo Sports is heavily influenced by specific features. High-quality streaming (4K, HDR, HFR) and the necessary infrastructure (CDNs, transcoding) are major drivers. Unique viewing features, such as Multi-View, Key Moments, and No Spoilers, add significant development complexity. Integrating real-time sports data and advanced AI/ML for personalization also increases costs due to data licensing and specialized development. Finally, supporting multiple platforms (iOS, Android, web, and Smart TVs) and robust security (DRM) contribute significantly to the overall budget.

Q. How long does it take to develop an app like Kayo Sports in Australia?

A. Developing a comprehensive app like Kayo Sports in Australia is a substantial undertaking. For a Minimum Viable Product (MVP) with core streaming functionalities, it typically takes 3-6 months to develop. However, to build a full-featured, enterprise-grade platform akin to Kayo, incorporating advanced features such as Multi-View, AI personalization, and robust scalability across multiple platforms (iOS, Android, web, and Smart TVs), the development timeline extends significantly, usually ranging from 9 to 18 months or more. This timeframe can vary based on team size, feature complexity, and the chosen development approach (native vs. cross-platform).

Q. What is the ROI of building a custom sports streaming app?

A. The ROI of building a custom sports streaming app is multi-faceted, extending beyond direct revenue. Primary revenue streams include subscription fees (like Kayo’s model), in-app advertising, and potentially pay-per-view for exclusive events. Beyond direct monetization, a strong return on investment (ROI) stems from increased fan engagement and loyalty, offering unique interactive experiences that drive higher retention. Additionally, a custom app provides valuable first-party user data for targeted marketing and content strategies. It can significantly enhance a brand’s presence in a booming digital sports market, ultimately securing long-term market share.

Q. How much does it cost to launch a sports streaming platform in Australia?

A. While the app development cost for a platform akin to Kayo Sports can range from USD 45,000 for a basic MVP to over USD 750,000 for a full-featured, enterprise-grade solution, this represents only one piece of the financial puzzle. A major and often the largest expense is content licensing, as securing broadcast rights for popular sports is highly competitive and can cost millions annually. Furthermore, substantial ongoing operational costs for cloud hosting, Content Delivery Networks (CDNs), and platform maintenance will scale directly with your user base and content volume. Ultimately, a substantial marketing and user acquisition budget is crucial for attracting and retaining subscribers in Australia’s competitive streaming market. Factoring in all these elements, the total cost to launch a truly competitive sports streaming platform can range from USD 200,000 for a niche MVP to several million dollars for a comprehensive, Kayo-level service.

Q. What are the challenges in developing an app like Kayo Sports?

A. Developing an app like Kayo Sports presents numerous complex challenges. A primary hurdle is building a highly scalable and robust streaming infrastructure capable of handling millions of concurrent users during live events without buffering or downtime. Securing premium sports content licenses is also a significant and often costly challenge, requiring extensive legal negotiations. Integrating real-time sports data for features such as live stats and interactive overlays, while ensuring accuracy and low latency, adds another layer of technical complexity. Finally, ensuring ubiquitous multi-platform compatibility (mobiles, web, smart TVs) with consistent high performance and strong Digital Rights Management (DRM) across all devices is a key challenges in developing an app like Kayo Sports.

Q. What is the future of sports streaming apps in Australia?

A. The future of sports streaming in Australia is incredibly dynamic and promising. We’ll see a continued shift towards hyper-personalized experiences, offering highly tailored content and interactive overlays beyond current standards. Immersive technologies, such as AR/VR, are on the horizon, creating virtual stadium experiences for live events. Enhanced gamification and social features will deepen fan engagement, turning passive viewers into active participants. The market will also likely see increased competition for premium rights and continued innovation in content delivery, all of which will shape the future of sports streaming apps in Australia.

Q. How to build an app like Kayo Sports in Australia?

A. Building an app like Kayo Sports in Australia involves a phased approach. It begins with comprehensive planning, defining features, and selecting the tech stack. Development typically starts with an MVP (Minimum Viable Product) focusing on core streaming functionalities, which can take 3-6 months. Subsequent phases involve adding advanced features, such as Multi-View and personalization, and expanding to Smart TV platforms. The entire process for a full-featured, scalable platform often spans 9-18 months or more, requiring continuous iteration and testing with an experienced development partner.