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Your job doesn’t end at launching a mobile app! Every day, hundreds of mobile applications are submitted to the app store, which implies you have to continuously put efforts; you have to push updates to remain in the limelight. Otherwise, you might lose your targeted audience and your application would be next to a waste!
So, how often to update your app? Well, it is quite tough to give an exact time period. Some applications ask for an update every week, while others demand once in a month or year.  Before, we look into this matter, and understand ‘why and when’ to update your application, let’s have a look at the following facts:
According to the top mobile app development companies, app updates is one of the best app marketing tools any mobile application developer can use. With a wide range of applications getting space on the user’s phone each passing day, it is necessary for you to update your app. And this way, remain in the mind of the users.
There are various reasons behind app update, depending on your business industry or the kind of audience you are catering. Some of the prominent reasons, as per our experts, are as follows:
Apple and Google many times come with major updates, which means your app has to be updated so as to continue enjoying higher ranking on the app store. For example: iOS 11 has come up with various groundbreaking updates. A new ‘Today’ tab is added to the app store where editors from across the globe can share original stories about the exclusive premieres, new releases, an App of the Day, a Game of the day, and so on. Also, the app developers are provided with more opportunities to exhibit their mobile apps with additional app previews, new text fields, and localization. Now, you can add up to three app previews that can be auto played; allowing the customers to quickly get familiar with the working of your app/game, and act in your favor decision.
It might be possible that your app’s UI/UX interface is not good enough to please the users. In such a scenario, a more interactive and flawless interface has to be pushed in the form of an update. This will engage more users, and keep the existing satisfied.
With the increasing technology, the hackers are also getting new ways to attack your application and misuse the personal details of the users. In such a situation, keeping your mobile app updated with the recent security features is the need of the hour.
Moreover, you can also bring an app update to enhance the user experience. For example:- You can optimize your app such that it loads faster or include newer means to utilize the app functionalities.
In the present era, various new technologies are evolving for making the processes simpler. Even in these circumstances, you have to plan for an update since the users are more interested in using the applications implementing the latest technologies. According to the experts of the top mobile app development companies, one should use the latest technologies in one’s application, wherever possible. This will entice the users, increase your app visibility and ultimately, app revenue.
If you are planning to upgrade your app with a new feature, you again require to think for an update.
A report revealed that frequently updated applications get higher ratings in the app store. In fact, no application has obtained above-average ratings with less than 9 updates a year. Moreover, each time the user will get a notification for update, he/she will get reminded of your app and would think of trying it once.
Conclusion
Updates are a part of mobile app development life cycle. The way you update your app or what you update in your application has a huge impact on your app success. So, keep the aforementioned factors into consideration and determine when your app needs an update.
