Supercharge your marketing strategy
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                                                             Supercharge your marketing strategy
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Nearly 90% of mobile internet consumption is on smartphone apps.
Additionally, the number one reason why most users uninstall an app is the lack of usability and usefulness.
While the above statistics may not seem to connect and conclude, they imply the importance of app development and indicate how crucial it is to ensure quality of the process and results.
One smart way of doing so is choosing custom application development for your business. Wondering why not low code development? This article talks in detail about that.

Here’s a bunch of reasons why it’s smart to favor custom app development over low-code app development. But first, let us find out what actually is meant by low-code and custom app development.
Low-code development is a mobile app development process that employs low-code development platforms including various tools that help build mobile apps through a drag and drop interface.
While low-code platforms help build applications in a short period of time, the ease of access comes with a variety of cons that must be considered before a project is commenced.
Custom application development is the process of building software for a specific set of users, functions or organizations. The idea of building custom-code applications is to develop software that closely fulfills the needs of the users and meets their expectations.
Custom applications are generally built from scratch and offer limitless customization options.
Although not every low-code app developer lacks experience, it’s a route often preferred by individuals who may lack technical know-how or expertise.
Of course, a custom-code developer developing your business application from scratch may demand higher compensation compared to our low-code friend. But, this cost will bring with it the valuable experience and availability of a talented custom application development team closely looking after your business’ app development front.
As low-code applications are based upon pre-developed templates or low-code platforms, there isn’t much scope for customization.
If you have ever tried developing a low-code, template-based mobile app before, you may have an idea.
While these templates and platforms enable users to start off the app quickly, the final products often lack various features that may be essential for your business.
Apart from that, even the most minor edits, including graphic and visual updates, may require an unusual amount of extra work. This makes low-cost applications a less preferred option by companies.
Unlike custom-code applications, low-code apps have fewer customization options, which we just mentioned. But is this the end of the problem there?
A low-code application is often likely to pose challenges at the time of scaling or update.
For instance, the template that you used for building the application may stop future support for that particular range of products. Or, the latest template updates may not suit your purpose well. Additionally, a template-based application will put limits to your business’ creativity and productivity, keeping the app enclosed inside the same design and set of features.
In the past ten years, more than 300 data breaches have occurred, causing a global loss of over 100,000 records.
The amount of data lost and leaked may account for tens or hundreds of thousands of dollars, inflicting severe damage on businesses across all industries.
One primary reason why data attacks become easier is the lack of security that low-code platforms may offer.
This majorly happens for the following reasons:
However, when you hire a reliable full-cycle app development service company, the team ensures delivering a product that is fully customized as per your business’ security preferences and requirements.
Another drawback of using low-code platforms is their lack of integrability with other existing tools and software that your business is currently using.
Most low-code platforms come with several limitations around what changes you can make to the output. Additionally, to make these changes, the developer will require the know-how of the platform in use.
This makes integration a challenge. Even if the integration of such a grade is possible and supported by a low-code platform, finding the way through may be difficult as all platforms work differently.
Speaking of custom-code development, it leaves enough room for seamless integration with your existing software.
Most low-code apps are built with several short-comings, led by the lack of customization. This means that several useful features may be missing from the application. Or design preferences may not be optimum or as required.
These factors can greatly contribute to lowering the overall efficiency of your team.
As your business app is not performing optimally, your employees may have to step in to guide your users through, or to make amendments or to just manage the mess being created by the low-code counterpart.
Building a custom-code application in the first go will save you the hassle. Also, a custom built application will be designed and developed based on your business’ specific requirements and your target audience.
This can help your business establish a connection with its prospects.
As a low-code platform comes ready from its developers, we do not have all the access to how the platform functions.
In case of data loss or vendor or user lock-in, your business may just be left helpless or too dependent on the platform developers. This can lead to mistrust or dissatisfaction, accompanied with panic among your users.
In a custom-code application, your team of developers or development partner will be able to make the required amendments on priority.
Also read: Top benefits of custom app development
In the sections above, we discussed a variety of factors that support the fact that custom code applications are a tad better than their low-code counterparts. For a better understanding, a high-code vs low-code differentiation table may be helpful:

Businesses with firm plans of upscaling and expansion would generally consider building a versatile app that can be updated with ease and no limits. Secondly, companies might also have to update app design/features as per the user feedback.
This can precisely be achieved in a custom code application. Although, as mentioned above, low-code applications may appear to save time, effort, and money in the first go; a few months or weeks down the line, you and your users may start discovering the long list of shortcomings.
Save yourself the trouble — consult a reliable custom app development company such as Appinventiv. With qualified resources and years of custom development experience, we create applications that keep our clients and their customers happy.
For instance, for one of our clients, JobGet, we delivered an end-to-end custom application development solution, which resulted in over $2 Million funding for the organization and reduced the job search time for blue collar workers from days to minutes.
For another client, YouCOMM, we developed a custom multi-request format platform that helped reduce patients’ assistance wait time during emergencies and led to 60% growth in nurses’ real-time response time.
1600+ transformation engineers delivered
3000+ game-changing products.
                                            We chose Appinventiv to build our financial literacy and money management app from start to finish. From the first call, we were very impressed with Appinventiv’s professionalism, expertise, and commitment to delivering top-notch results.
                                            It has been a pleasure working with Appinventiv. The team is not only extremely versatile and competent but also very professional, courteous, and responsive. We certainly plan to continue working with Appinventiv for an indefinite period.
                                            We took a big leap of faith with Appinventiv who helped us translate our vision into reality with the perfectly comprehensive Edamama eCommerce solution. We are counting to get Edamama to launch on time and within budget, while rolling out the next phase of the platform with Appinventiv.
                                            I just want to take a moment to thank the entire Appinventiv team for your incredible support. We truly appreciate everything you've done, and we're excited to continue working together as we grow here at KODA
                                            After researching numerous companies, we finally found Appinventiv, and it was the best decision we could have made. They successfully addressed the challenges with our existing app and provided solutions that exceeded our expectations.
                                            We approached Appinventiv with a clear vision to build a robust and future-ready platform that could seamlessly integrate with the busy lifestyle of our customers while uplifting their overall experience and giving us a competitive edge.
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