Social Networking App Development Company | Karvan | Appinventiv
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Karavan

Bringing Down 90 Days Job Fulfillment Period
to 3 Days For Blue-Collar Workersto
Industry Social Media
Services Design, Machine Learning Integration, Development, Testing, Deployment Development, and Deployment
Business Type Startup
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About

Built on a new-gen technology foundation, Karavan is a social media application that makes video sharing a collective experience.
Incepted to make social media a platform in which people collectively engage, the application enables people to share their experiences and memories which are collectively transformed into movies. Every video that people share of an event is combined by machine learning-backed processing & editing into a movie - all within one application.

Bringing the Lost Essence
of Socialization Back to
Social Media

Every event and campaign ends with thousands of videos and posts getting scattered across social media. For a brand or a campaign manager, it becomes difficult to bring all the videos together and view the collective experience that their brand created. Even when you take the business angle out, the ideation of social media as a platform to connect people is losing its meaning with it becoming a host of individual experiences in place of a collective one.
In order to bring ‘social’ back to social media, there was a need for a platform where people coming in from different experiences could contribute to creating a collective experience.

Our Process

Conceptualization

  • Market understanding
  • Competitive Analysis
  • User Interview

Design

  • User flow
  • Journey Mapping
  • Wireframing

Development

  • Android, iOS Development
  • User Testing

Deployment

  • App Store & Play Store Deployment
  • Post-launch Maintenance
Daniel Yasoshima
Chief Executive Officer

We were looking for an agency for whom working with new-gen technologies and uncharted ideas was the strongest suit. All we had was an idea of a product that should combine individual experiences that people live in an event, into a collective experience that can be shared as a movie. When we contacted Appinventiv, they didn’t just help us validate our idea on both the technical and product-market fit front but also took it upon themselves to establish the technical aspects of the product’s working.

Our Project Goals

1

Create a Machine Learning Engine

We created an ML engine that was engineered to gather and stitch multiple clips from across the social media platform using advanced editing and processing techniques in real-time. The engine was designed to pick posts from across the Karavan app by reading into tags, location, etc. that people mentioned.

2

Ensure Data Privacy

The application, unlike other social media platforms, was devised to run on permission-based data collection. Our QA experts ensured complete data encryption during the collection and storage process, which guaranteed zero compromises on the social graph front.

3

Maintain High Concurrency

Right from the inception stage, the application was made to be concurrency-friendly. At the beta stage, we prepared the app to handle over 30K users in real-time. As we are moving to phase two of the product, we are preparing for a 100K active user base operation.

4

User & Content Moderation

To ensure a truly inclusive collective experience, we added the feasibility of user and content moderation on two fronts - automated (based on artificial intelligence) and manual (users can flag posts or other users for their posts or comments).

Our Development Process

Building the Next Big Thing in Social Media Space - Collective Experience
The one-of-a-kind project was kicked off with a product discovery workshop where we finalized the concept and features of the application in addition to the users’ movements. With Karavan, we wanted to bring people together. And that did not just entail sharing individual videos or stories with the world.
We wanted people to really connect and be a part of the togetherness. This intent set the basis of our development process. Everything from ideating a platform where brands would create a content bucket directing people to post their stories in, to building a machine learning engine that would stitch the videos through high-end video & audio editing capabilities, every step that we took was to make collective experience creation effortless and seamless.

The project was challenging & fulfilling on many
grounds. Right from validating the technical feasibility
to building an ML engine with best-in-class video and
audio editing tools, Karavan had everything that an
innovation-first transformation agency loves.

Chirag
HEAD - BLOCKCHAIN

The Results

The result of our collaboration with the Veme team was a social media platform that became a crowd-pleaser for multiple events held in Vancouver. Even in its current soft release state, it is at a stage where investors are awaiting a full-fledged launch while thousands of users have signed up to be beta testers.

500k seed funding (preparing for
Series A round)
100 content buckets at
the beta stage
15k+ clips getting uploaded
every month to make the
app better

The efforts that Appinventiv put behind our product have surpassed our expectations from every front. From the stage where our idea was too vague to today when we have received Seed funding on the application, it has been Appinventiv’s team hand-holding us throughout. We would recommend the team for anyone looking for technology partners for their crazy innovative ideas.

Billy Lan
CTO and Co-founder, JobGet

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