How We Helped Americana Group’s KFC
Expand Their Digital Presence by Launching
7 Mobile Apps Across Global Markets

About KFC

One of the largest fast-food restaurant chains with a presence in over 150 countries, KFC operates under the billion-dollar Americana Group in the Middle East.

As part of our Americana Group project to deliver 18 mobile applications for 5 of its brands, we successfully launched 7 KFC food delivery apps in the Middle East across - the UAE, KSA, Kuwait, Egypt, Qatar, Bahrain, and Oman.

Industry Restaurant

Services Design, Development and Deployment

Business Type Enterprise

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Meeting Americana’s Need for Higher Growth by Expanding KFC’s Digital Presence in the Middle East

It is not uncommon for a brand as big as KFC to partner with food delivery aggregators to reach a broader audience. However, the problem arises when almost 90% of the total orders start coming through aggregator apps, leading to massively increased costs for the business. The situation becomes even more worrisome when the business starts receiving bad reviews for its own platform due to poor user experience.

To resolve these issues and expand KFC’s digital presence in the Middle East, the Americana Group onboarded Appinventiv for KFC food delivery app development. The target was to develop and launch a total of 7 KFC mobile applications in a year.

The result of the KFC-Appinventiv partnership
led to the creation of mobile applications that witnessed

The result of our digital transformation
Partnership with KFC?

Over 50% orders now come directly
from the KFC App.

Neeraj Tiwari Director - Digital Engineering
Americana Group (Kuwait Food Co.)

Mohit Mendiratta Director - Restaurant Technology
Americana Group (Kuwait Food Co.)

We approached Appinventiv with a clear vision to build a robust and future-ready platform that could seamlessly integrate with the busy lifestyle of our customers while uplifting their overall experience and giving us a competitive edge. The Appinventiv team not only understood our vision but also enhanced the overall solution with their expertise. The end results exceeded our expectations with massive improvements in the user base and digital revenue for different brands.

Our search for an industry leader that could design, integrate, and digitally engineer fluid and eye-pleasing apps in restaurant space ended with Appinventiv. The agency helped us unlock opportunities by building specialized capabilities that empower scalability. Innovation-led digital transformation of our processes by Appinventiv is playing a pivotal role in tackling our scalability requirements.

Our Process

Conceptualization1

Market understanding
Localization

Design2

User flow
Designing

Development3

KFC Android App
KFC iOS App

Deployment4

Play Store publishing
App Store publishing

Our Project Challenges

Hiring the right team

Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.

Reducing time to market

In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.

Offering high personalization

In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.

Helping KFC Achieve Fantabulous Results through
Continuous Development & Optimization

We executed the entire project in BOOT (Build, Operate, Optimize, Transfer) model. Once our team gained complete understanding of the client's vision for the product, we went on to build a solid foundation with the first KFC mobile app. Once the app met client's expectations, it was instantiated and extended to deploy in multiple markets.

Some important optimizations we did during Americana's KFC app development include:

Multiple order modes
We added multiple ways for users to place orders both through the KFC food delivery app and in restaurants. For easy accessibility of the users, we brought the options of Delivery, Self-Pickup, Drive-Thru, Dine-In, and Carhop on the app home screen.
QR functionality for in-restaurant orders:
We worked on creating a contactless experience for the KFC diners. Our team worked on the facility of placing orders by scanning the QR code on their devices. This didn’t just expedite the order placing time but also lowered the waiting time to a massive extent.
Advanced analytics:
We added advanced analytics for the brand to view the KFC app’s performance. Based on graphs and digestible data, we made it easy for the admins to track the performance and the critical areas they had to work on.

The proposed solution for KFC UAE and other locations was developed using new-age and open-source technologies such as:

The Results

4.5

Average Rating on the Play
and App Store

22%

Conversion Rate

50%

Total Orders Coming
Through App

60%

Repeat Purchases Across
Channels

30,000+

Orders Fulfilled Through
App Per Day

100%

Revenue Upliftment During
Peak Holiday Seasons

Let Appinventiv’s expertise ignite
success in your restaurant and food
delivery app’s digital journey

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Frequently Asked Questions

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How We Helped Americana Group’s KFC Expand Their Digital Presence by Launching 7 Mobile Apps Across Global Markets